RE: AdAge article: Are boomer CMOs missing the millennial marketing opportunity?

This is in response to an editorial piece in AdAge.

I disagree with most of the comments claiming that CMOs are missing the millennial marketing opportunity. I think the issue is either that: there is a haphazard execution derived from millennial insights, or that millennial marketing tends to be based on joe blogger's theories and/or personal anecdotes, instead of data based insights.

The first commenter leads off by explaining that he works at a government agency. Then he goes on to say that his CMO (a baby boomer) is often completely missing the mark and that [boomers] are not adapting to the current marketing environment. -- I don't think that this is an issue with baby boomer CMOs, this is an issue with working at a government agency.

I agree with Aaron Endre's comment. He says, "we need to redefine millennial. Someone who was born in 1980 remembers a world without the internet [while] kids born in the late 1990s have an entirely different view of the world around them." Aaron also asks for millennial purveyors to bring more analysis into their discussions: analytics, A/B testing and data.

I did read another article that says the overall aim is to have generation titles span over two decades. So re-evaluating may not happen. And apparently even for the baby boomer generation, the generation dates are still debated. This is why reading into generational definitions are so absurd.

I think Ann-Marie Kovacs brings an interesting point of view in mentioning the irony in the article — as she feels that baby boomers are actually being neglected even though "their spend is 10 times what the millennial spend is."