Using stats as insights to improve your campaign

Use stats as a tool, to provide better insights on how to optimize your current campaigns.

We are in an amazing time for marketing. We have more tools available for measuring our campaign successes than ever before. We are no longer in the realm of print media, so why behave like it? Why are there still so many marketers that theorize, and act on knee-jerk reactions to campaign failures, than those who want to test speculations and leverage data insights?

We should use data as the tool that it is - not as a benchmark measurement - but to help us learn from failures, better optimize campaigns and far surpass the status quo.